It was found that many employees are unaware of the benefits of that Reliance Industries Limited offers to their employees. Hence two virtual animated cartoon characters called ‘Shubh’ and ‘Labh’ are created who will reach out to more than one lakh employees working at Reliance promoting and informing about the various benefits that the employees are entitled to. They are inclined to engage the employees through simple animated dialogues.
Through a common email id firstname.lastname@example.org, RIL aims to reach out every employee explaining the total rewards and benefits that the company offers besides the monetary compensation.
For example a vital program for RIL employees such REFERS (Reliance Employee and Family Emergency Response Service), which all employees and their families can take recourse to during any kind of emergency, medical or otherwise, which Shubh and Labh have been communicating to employees over the last month.
Not only this, some of the other benefits which the employees were unaware of or were not popular among the employees are health check-ups for employee and spouse, an emergency hotline that they can depend on anytime-anywhere, domestic and international education assistance, maternity, paternity and adoption leave; and post-retirement medical insurance medical and accident insurance.
RIL believes that such innovative methods will help in engaging the employees for a long run in the organisation.